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Realign or redesign?

In an article on A List Apart, Cameron Moll suggests designers should realign instead of redesign. I find this article interesting since I'm in the middle of a major redesign process.

The differences between Redesigners and Realigners might be summarized as follows: The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully reposition and may or may not include a full refresh.

The article got me thinking about my approach to the current project. It involves developing a new website and a back-end CMS to NTK. The project was initiated because NTK was unsatisfied with their CMS and the time it took to change contents, for example redundant contact information written by hand in all pages.

To cure the problems, I decided to start from scratch. Event though I'm starting over, some elements of NTK's website remains. The structure and the position and organization of menus are unchanged. The news section and calendar will be improved to support the employees in better ways, but their role on the homepage remains the same.

So, which team am I joining? Redesigners or realigners? In this particular case, I'd believe it's the redesigners, just because the changes will be so noticeable.

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Created 25th October 2005 11:03 CET. Filed under Blogging.

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